My story
From maxed-out operator to systems builder
For years I wore every hat. I closed the deals, ran the delivery, and answered the emails at midnight. The business grew — and I became the ceiling. More clients meant more of me, and there was only so much me to go around.
The turning point wasn't a bigger push. It was the opposite: I finally documented what I did, priced it properly, and handed it off. Revenue climbed while my hours dropped. That gap — between working harder and building smarter — is the whole game, and it's exactly what I now install for the founders I coach.
I keep my roster small on purpose. You get a coach who's actually built and scaled service businesses, brings real energy to every session, and won't let you hide from the number that matters.
