Template preview · “Elena Cross” brand, logo & copy are placeholders for demonstration
Career & leadership coaching for ambitious professionals
About Elena

I help good people ask for more — and get it

For twelve years I’ve coached professionals through the moments that shape a career: the pivot, the promotion, the interview, the first time they lead a team. This is the work I was built for.

Elena Cross at work
My story

From burned-out manager to coach

I spent the first decade of my career inside fast-growing companies — leading teams, sitting on hiring panels, and watching brilliant people talk themselves out of the roles they deserved. I did it too, until a mentor called me on it.

That changed everything. I retrained as a coach so I could give other people what she gave me: a clear plan, honest feedback, and someone who refuses to let them play small.

Today I coach ambitious professionals and emerging leaders around the world — one focused, no-fluff relationship at a time. It’s a deliberately small practice, and that’s the point.

How I work

What you can count on

Direct

Honest, kind, never vague

I’ll tell you what’s actually holding you back — warmly, but plainly. No flattery, no fluff.

Principle 01
Practical

Plans you can act on Monday

Every session ends with clear next steps. We measure progress by what changes, not how you feel in the room.

Principle 02
In it

Your corner, between sessions too

Big interview on Thursday? Message me. I’m invested in the outcome, not just the hour.

Principle 03
12Years coaching & leading teams
400+Clients coached one-to-one
30+Industries & career stages
4.9/5Average coaching rating
Credentials

Training & focus

Certified, experienced, and specialised in the moments that move careers forward.

ICF

Accredited coach

Professional Certified Coach (PCC) training, grounded in evidence-based coaching practice.

Certification
10 yrs

In-house leadership

A decade leading teams and hiring, so I know how promotion and hiring decisions really get made.

Experience
Focus

Pivots, promotions, presence

Deliberately narrow: career change, getting promoted, interviews, negotiation, and leadership.

Specialism

Think we might be a fit?

Tell me the move you’re trying to make. I’ll tell you honestly whether — and how — I can help.

Book a discovery call